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Explore 1029 award-winning designs tagged Packaging on A Design News.
It is inspired by milk, the main ingredient. The unique container design of the milk pack type reflects the product characteristics and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin. The round shape is applied to the corner for safety of mom and baby.
Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade from plants with 100% vegan natural ingredients. The brand promotes the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment. The redesign and branding of its packaging was based on these brand premises, to emphasize the values and ethics of the brand. These premises can also be seen in the material used for the new packaging, recycled material.
Hloipnee is a packaging design for a scented candle brand. The packaging consists of a glass bottle, a tag, a wrap and a pulp carton. The bottle measures 100 by 100 by 80 millimeters and the box measures 115 by 110 by 110 millimeters. A unified visual system links the whole series, so the features of each product remain clear. The shared system also reduces printing costs and limits inventory problems. The logo combines light spots and letters. The design reflects a focus on product quality and care for the environment.
Shiny Meadow A2 is a bottle designed for fresh milk. The bottle is made of high permeability PET, which gives the texture of glass. The form is based on the classic European milk glass bottle and is redrawn in a modern way. A large clear area shows the milk inside, so the product can be seen directly. A large A2 mark in the center is combined with a diet pyramid to form the brand image. The bottle holds 720 ml and measures 80 mm in maximum diameter and 238 mm in height. The design aims to express simplicity and purity.
Indulgence. Desire. Chocolate all the way. Imagine Charlie and the chocolate factory. What would a day there look like? The chocolate candies would pop out of their shell and with incredible intensity, they would dance around you, calling you to dance with them and make them yours. First, designers saw them through their imagination and they heard them explode. They looked at them through their shells and they spoke to the soul. Then they designed them. With their sound, their anatomy, the elements of rain, and the intense colors that shout out the endless desire for them.
Frangi Premium is a packaging series for skin care products, including toner, lotion, cream, eye cream, cleanser and mask. The iris flower is used as the central motif and appears on each package. The logo is shaped solidly in a frosted acrylic cap. Vertical stripes imitate plant stems and give the series a shared identity. A refined embossment of the iris is placed between the stripes. Frosted acrylic, matte glass and PE are used for the different products. The cream spoon and the eye cream massaging cap are also shaped after the iris.
Diaoyutai is a packaging design created for a high-end Chinese liquor. The dragon pattern, which represented the highest imperial image in ancient China, is used as the main decorative element. The bottle cap is richly detailed, and its square form recalls the jade seal that symbolized imperial power. The bottle itself remains very simple. The contrast between rich ornament and plain surfaces creates a solemn visual image with a distinct Chinese character. The outer box is made of recyclable paper, and the bottle is made of traditional Chinese ceramic.
In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.
Continue reading about Faberlic Supplements Packaging Concept
Yingjiagong Baijiu is a packaging design for a Chinese distilled spirit. The shape of the Dabie Mountain is used as the main design element. Traditional Chinese ink painting and line drawing are combined to form the mountain image. A large area of white space is applied, and green is the main color. The outer box is made of plastic to reduce cost and allow recycling. The bottle and the cap are made of ceramic with a sprayed finish. The box measures 136 mm in length, 116 mm in width and 290 mm in height. The design presents the natural fermentation setting of the distillery.
Jiu Ming Tang is a gift packaging design for Chinese liquor linked to the Dragon Boat Festival. The outer box is made of environmentally friendly paper and shaped with a hot pressing process. A red seal refers to a traditional Chinese wish for good luck. The seal is torn open and the box unfolds like a scroll, which invites interaction. The plain outer surface contrasts with colorful festival illustrations inside, creating a strong visual effect. The design brings traditional festival elements into a modern package to support cultural identity.
Wepop is packaging designed for a sugar-free fruity sparkling water. The PET bottle has a simple shape that becomes narrower towards the top. A silk-screen matte film gives the surface a stable grip and a soft feel. The typeface uses a pixel effect, and each character is split into separate strokes that act as building blocks. Fruits are illustrated in a pop art style, with contrasting colors of high purity marking the four flavors. The packaging aims to present a healthy drink to young consumers.
Continue reading about Jianlibao Wepop Sugar-free Sparkling Water
Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product. The resulting redesign featured pastel colors and witty messaging that creates an emotional connection with consumers, leading to increased retail sales and supporting the local community since the introduction of the new design.