A Design News

A Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on A Design News.

Yunnan Baiyao Children Toothpaste

Yunnan Baiyao

Yunnan Baiyao is a packaging design for a children's toothpaste range. The brand character is a baby cloud, inspired by the brand name, in which yun means cloud. The character appears with different facial expressions to suggest different ages. The illustrations are drawn in a children's painting style to attract the attention of mothers on the shelf. The boxes suit both horizontal and vertical shelf placement, and the strawberry boxes combine into a larger strawberry image. The packaging is made of PLA, which degrades in two to ten months.

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Heivy Liquid Collagen Rebranding

Heivy

Heivy is a packaging and brand identity design for a line of liquid collagen drinks. The line includes five products named Lullaby, Uplift, Revive, Fortify and Protect. Each bottle uses its own colors and patterns to express a different flavor profile, while a shared layout keeps the whole range unified. The drinks are presented in glass bottles measuring 35 by 35 by 107 millimeters, made from fully recyclable material. The aim of the design is to give the brand a clear and consistent message of health and vitality.

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Meer Instant Coffee Packaging

Meer

The packaging design of a new-to-market product is not only about the art of design but also about the art of understanding the customers' minds and standing out on the shelves against competitors. Having these nuances in mind, the Meer packaging design has taken the final product texture into illustration to stimulate and engage all the senses of coffee lovers. Also, the layout and unconventional font size play a significant role in attracting consumers to the product. This design is created with the hope of making serious change on the beverage shelf of the stores.

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Naked Nature Snack Bar

Naked Nature

Naked Nature speaks to a world that's increasingly back in tune with the environment. The designer created a design and verbal strategy for the brand as well as all packaging designs. The brand's flavours are articulated through big, bold hand-drawn typography bulging from the pack, a nod to the fact the flavours inside that can not be contained. The brand language is playful and honest as is the packaging. The raw nature of the bar is reflected in its sustainable credentials, using a home compostable wrapper. The SRT's are printed CMYK with 1 spot colour and an all-over satin aqueous varnish.

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Ocean Blue Alcoholic Beverage Packaging

Ocean Blue

Ocean Blue is a packaging design for a baijiu spirit. The bottle follows the proportions of the Fibonacci spiral, giving a balanced and dynamic form that is easy to hold and open. The upper part is finished with golden sparks that recall beach sand, while the lower part is coloured in sea blue. Copper plate lithography, cat-eye making and embossing are used to improve the surface texture. The outer box is made of grey board paper with a white board interior, a foam pad and a woven blister. A coded system links each bottle, box and case to help protect the product from counterfeiting.

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Tuliplanet Gifts Tea Packaging

Tuliplanet Gifts

Tuliplanet Gifts is a tea gift box created for a Chinese tea brand. The packaging is built around the brand logo, which shows a tiger holding a tulip in the mouth. The image refers to the idea that even a tiger can stop to smell a flower. Traditional motifs such as a crane, auspicious clouds and a tea garden are applied to the box. These elements link the tea inside with nature and with Chinese cultural heritage. The intent is to show that people living in a materialistic era can still find a calm and spiritual moment through drinking tea.

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Borjomi Limited Edition Packaging

Borjomi

Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture. The visual imprint of "The Great Rejuvenator". Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.

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Kahisu Japanese Vinegar Drink Packaging

Kahisu

Kahisu is the Japanese vinegar drink with an ethical message, which is first in Japan. That is made from bitter orange peels, which previously were discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice. To express two new flavors blending the vinegary, the sweetness of fruit, and the bitterness of bitter orange peels, and the special moment of drinking them, a champagne-type bottle used, overlapped the worldview of two great artists, Gauguin (Blend G) and Monet (Blend M). The gift box uses minimal cardboard material to hold two bottles beautifully.

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Jinlongquan Beer Gift Box

Jinlongquan Beer

This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people, including young people, of their memories and achieve good emotional interaction. The designer used corrugated cardboard box to design, which is practical, environment-friendly and cost saving. At the same time, he skillfully opened three round holes on the front of the gift box, which can intuitively see different types of beer products inside, achieving a three-layer design of emotion, environmental protection and function.

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Gui Ba Fang Baijiu Packaging

Gui Ba Fang

Gui Ba Fang is a packaging design for a Chinese baijiu spirit. The design draws on the art and history of the Tang Dynasty. The theme is inspired by the account of the Tang emperor welcoming guests from many lands. Traditional calligraphy, seal cutting and Dunhuang fresco motifs are applied to the gift box and the bottle. The octagonal ceramic bottle suggests a welcome from all directions. Inside the box, an illustration shows the emperor entertaining guests. The box and the bottle can be kept and reused as decorative objects.

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Co-Grain Bird Feeder Cereal Pack

Co-Grain

Co-Grain is a cereal package that can be converted into a bird feeder. The package is made of high-strength kraft paper, which is printed, coated, die-cut, glued and formed. When cereal cannot be finished before the expiry date, the box is changed in four steps. A tear ring at the top forms a cord for hanging, the base is opened and a bracket is inserted to create a standing platform, and an inner opening is torn to give access to the grain. The design reduces food waste and helps birds find food in cities.

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Freeze into Fragment of Time Lipstick

Freeze into Fragment of Time

Freeze Into Fragment of Time is a lipstick package inspired by the hourglass. The body is shaped like an hourglass and is covered with highly transparent PETG, so the product resembles an hourglass frozen inside ice. The surface is formed by irregular multifaceted scales that reflect even a weak beam of light into a bright highlight. A two-time injection molding method was developed to prevent material shrinkage and surface unevenness while keeping the light refraction. The package measures 20 by 20 by 80 millimeters.

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