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Explore 98 award-winning designs tagged Brand Identity on A Design News.
Having the mission of defending the right causes and putting invaluable legal evidence together in order to bring effective solutions to customers, demands a lot of organizational discipline and flexibility. The brand depicts these efforts thoroughly and goes beyond the visual identity. Turning the logo into an office device not only puts together paperwork but helps the brand to stick into clients' memory.
Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures.
Enable Change is a brand identity created for a professional working in change management. The identity uses a minimal approach, a bold type combination and one vibrant color. The logo symbol joins the initials I and L with the symbol of eternity, representing inclusion. The typefaces were selected to reflect change, with shapes that evolve and fluid transitions between thick and thin strokes. The color scheme is reduced and the graphic style is flat. The design and development took about two months in 2021.
Superlimao is a brand identity created for a Brazilian architecture firm. The logo is inspired by grotesque typography, giving a sober tone that contrasts with a series of colorful illustrations and patterns. The identity includes business cards, stickers for closing envelopes, an institutional presentation and posters. The posters are printed on 75 gram offset paper and glued to walls and sidings to mark the office headquarters and the building sites. The visual language can be both sober and expressive, according to the message and the context.
Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.
Holystone is an electronic component provider for 40 years. The piling square elements are made with their products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Women of Wonder University is a brand identity created for a twelve week course that prepares women for future work and life balance. The identity joins the first letters of Women of Wonder into the short word WoW, set in bold lettering. Pink stands for femininity and opportunity, light blue for openness and perspective, and dark blue for trust and knowledge. The colored logo is used on white backgrounds, while a white logo is used on bright backgrounds. The design gives the platform high visibility and energy.
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NYC Deal is a brand identity created for a 99 cent store in New York City. The identity centers on a bold price tag set at an angle, recalling the dangling movement of tags that customers reach for and steady before reading. The tilted tag makes the single price of 99 cents the clearest message of the brand. Supporting elements refer to the products sold in the store. Printed materials use digital laser printing, while tote bags, shirts and other fabric items use screen printing for durable inks.
Status Audio is a brand identity created for a New York based direct-to-consumer headphone company. The logotype mimics the flow of a simple sound wave pattern, with each letter following the same vertical path and arch. The refined sound wave pattern also serves as a secondary mark where the logotype is not needed. Color and type unify the visual identity across packaging, website, print collateral and marketing materials. The headphones carry no logo, only a unique product code, which reflects a minimal and utilitarian approach. The packaging is offered in several sizes.
UltiSante is a brand identity created for a health product based on long term clinical research. The identity presents scientific innovation together with human care. Green is combined with deep gray to suggest innovation and the light of life. The green tone appears from inside the deep gray envelope, showing the key component of the product. Gold details add a sense of prestige, and a color gradient expresses the ongoing process toward better health. The identity is applied to an envelope, a light, a wall and a catalog.
Three Emotions is a brand identity created for a non-profit organization in Japan. The organization works to have Hansen's disease sanatoria added to the UNESCO World Heritage List. The logo combines three pictograms that express agony, sadness and hope. The mouth of each pictogram is arranged into the shape of a bridge, which also reads as the letter H. The bridge refers to a real bridge built on an island where two sanatoria stand. Posters of 594 by 841 millimeters are displayed in nursery schools, kindergartens and hospitals.
Thirty Years Anniversary is a brand identity created to mark thirty years of restored diplomatic relations between Lithuania and Germany. The emblem highlights the number thirty and combines the two digits with the colors of the flag of each country. In larger applications the zero is cropped, so the layout stays clear, the text remains readable and the shape works as a graphic element. On a mug, the handle completes the cropped zero. Colored marks on a white background improve visibility. The identity frames public events and communication.
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