Branding and Redesign

Explore 4 award-winning designs tagged Branding and Redesign on A Design News.

Designer: Laurent Hainaut Work: Branding and Redesign Tag: Packaging

Buchanan's Red Seal

Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.

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Designer: Laurent Hainaut Work: Branding and Redesign Tag: Packaging

Dark Horse Wine

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.

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Designer: Laurent Hainaut Work: Branding and Redesign Tag: Packaging

Old Parr

Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.

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Designer: Laurent Hainaut Work: Branding and Redesign Tag: Packaging

Germain Robin California Brandy

Germain-Robin California Brandy is a brand identity and bottle label design for a brandy made in California. The visual identity is clean and straightforward, reflecting the unembellished yet uncompromising character of the brand. The logotype stacks the two founder names, separated by a thin line, to express a balance between imagination and rigor in execution. The California Alembic brandy carries a white crafted paper label that notes the variant in red, with a precise description of the distillation and aging methods.

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