A Design News

Carlos Cabrera

Advertising Campaign

Thursday, 9 May 2024

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

CHINA FAW GROUP CO., LTD.

Full Electric Car

Wednesday, 8 May 2024

Hongqi E-HS9

Hongqi E-HS9 adopts a brand-new design language of Shang Zhi Yi. Embedding the flag from the front cover into the straight waterfall front face shows the extremely noble aesthetics and family style. The chrome-plated decoration surrounded by C and D pillars is inspired by Chinese classical totem ring fish, and embedded charging water indicator lights enhance strength and sense of technology; The taillight design blends vertically and horizontally, which is elegant and highly recognizable.

Cindy Jin

Sales Center

Tuesday, 7 May 2024

Longfor Origin

The dynamic spiral chandelier dances with the music and sparkles with lights and shadows, giving viewers an immersive experience. The social space is full of charm thanks to the spiral staircase with a curry and metallic texture that connects the two stories. The astrolabe design allows people to embrace their imaginations accompanied by a starry sky. In this context, the Longfor Origin is turned into a customized club space that integrates art, technology, humanities, health, business and entertainment, with the sales center serving as a hidden function.

Li Xiang

Bookstore

Monday, 6 May 2024

Shenzhen Zhongshuge

Inspired by the rapid development and achievements of the project location, Shenzhen Zhongshuge is created to pay tribute to the countless pioneers in this immigrant city. The spiral bookshelf is used as a symbol to show the rapid development of history and arouse the thinking of visitors at the same time. The unconventional design approach to fuse commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience.

ANTA SPORTS PRODUCTS GROUP CO., LTD

Down Jacket

Sunday, 5 May 2024

Heat Back III

This children down jacket innovates the impressive heat retention technology. The application of new materials and new technologies makes it lightweight, comfortable, breathable and fashionable, which fully meets the needs of children for down jackets. Considering heat radiation and heat conduction, the product is specially designed to realize a good performance in heat retention, and thus effectively ensure the comfort for children doing winter sports, so that this children down jacket can stand out from its counterparts.

Geely Design

Concept Car

Saturday, 4 May 2024

Galaxy Light

The balance of aesthetics and technology makes Galaxy Light stand out. It is also convincing in Chinese aesthetic and user friendliness. With multiple Chinese elements running throughout its exterior, interior, and light designs, the Galaxy Light instills Chinese aesthetic appeal into consumers. Additionally, the dynamic island design at the front achieves functional integration, and the six switchable scenario modes elevate the interior design. All the displays in an encircling arrangement form an immersive giant screen for information interconnection, making for safe and efficient mobility.

A Design News

Beoplay Portal

Hongqi E-HS9

Longfor Origin

Shenzhen Zhongshuge

Heat Back III

Galaxy Light

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Beoplay Portal

Hongqi E-HS9

Longfor Origin

Shenzhen Zhongshuge

Heat Back III

Galaxy Light

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

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PATRONS

DISCOVER