A Design News

Plates

To demonstrate different departments of the hardware store Didyk Pictures came up with the idea to present them as several plates with different hardware objects on top of them, served in a restaurant manner. White background and white dishes help to accentuate the served objects and make it easier for store visitors to find a certain department. The images were also used on 6x3 meter billboards and posters in public transport all over Estonia. A white background and a simple composition allow this ad message to be perceived even by a person in a passing by car.

Smog Free Project

The Smog Free Project offers a unique sensual experience of a clean future. It consists of Smog Free Tower and Smog Free Jewellery, and the Tower is the largest air purifier in the world that cleans 30,000m3 per hour via patented ion technology, using no more green electricity than a waterboiler. Collected smog particles are then compressed and turn into a tangible souvenir, rings and cuff-links. By sharing a Smog Free jewelry, one donates 1000m3 of clean air.

Heaven is a Place on Earth

This curved veil has been completed in 2008 for the Swarovski works in Wattens, Austria. The Veil transforms the Swarovskistrasse in a bright boulevard of magical change. The new pathway marked by the billowing veiled curtain becomes a place of poetic play, of light and shade, of an iridescent dalliance of colors and of magical moments of expression and transformation... Into architecture with divine symmetry. Into color that approaches spirituality. Swarovski

Isi

Isi it is a project that consists in a convertible pendant for woman and man in 18Kt of gold and diamonds 3,6 ct, but it is available also in silver and other stones. The jewel peculiarity is the capability to change shape in just one move. The transformation happens thanks to an easy mechanism that has been patented. Starting from a geometric shape like a sphere, it can change into a cross or other shapes, depending on the model. Historically the jewel recall the creativity of the jewelers and watchmakers of the 1800s and early 1900s.

Bimgec

The Bio Inspired Micro Gravity Exercise Concept is a workout machine designed to offset the osteoporosis, muscular atrophy and psychological issues associated with long term space travel. Bimgec emulates weight in zero gravity for weight training and aerobic workouts. It incorporates a unique eccentric bias system to increase the effective load during the eccentric phase of a rep. Bimgec was designed for an open call for technologies by NASA for use in their Orion capsule for future manned interplanetary missions, which it won.

Xinhua Bookstore Group Mixed-use Project

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