Happy Olive Tree
Happy Olive Tree is a brand identity system created for an Australian organic food company. The identity is built on a modular set of graphic elements called Happy Salads, which draw on the colours and shapes of organic ingredients. The elements can be mixed and arranged in many ways, serving as containers for text, frames for images and decorative details. The scope covers the logo, the brand guideline and a packaging design system for sealed polypacks. The colourful approach sets the range apart from organic packaging in muted tones.
Continue reading
