B for Good Leaders
B For Good Leaders is a visual identity for a global network of business leaders. Orange, a color of warmth and happiness, is the main color. The orange is combined with an array of warm colors and with patterns that reflect the diversity of the people and activities within the network. A central eye represents the vision of the network and its way of seeing the world. The identity is applied to a website, newsletters and social media, and to summit halls built with recyclable fabrics, biodegradable cardboard and recycled paper.
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