Plant Professor
Plant Professor is a packaging series for a plant based food brand aimed at young urban consumers in China. The range covers light dumplings, jelly and coffee. A flat visual style unites the series and combines ingredient and calorie information into one identification system. Figurative patterns and abstract graphics are arranged in a deliberately loose order to create a relaxed mood. Labels on the front show the brand, the product and the ingredient ratio. The compact boxes are made of recyclable paper with environmentally friendly printing materials and fit easily into a bag.
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