Measure by Hidebumi Yamaguchi

Hidebumi Yamaguchi Demonstrates The Milli Second Measure

Hidebumi Yamaguchi, the lead designer of the displayed project measure by Hidebumi Yamaguchi spells out, The casing of the millisecond metal tape measure and fiber measure is manufactured by milling aluminum ingots with the utmost precision. The two-sided body boasts shell-like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The designer’s objective was not only to consider the shape of the measuring tape as an object, but also to consider how it might be both used as a tool and carried..

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VIA: http://competition.adesignaward.com/design.php?ID=54921

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