A Design News

S4nity S4 ident

When we were approached by S4nity to design their brand, we sought to differentiate them from other I.T. companies by designing a visually engaging brand using the platform of a lovable and recognizable mascot. S4 was created as the brand's spokesperson, delivering the values and technological know-how behind S4nity.

Fluens

Fluens is a modern and sofisticated loveseat that breaks with our conventions and redefines the concept of design. The assimetric aesthetics (New shape in every side that we look), allows a much more pleasant, dynamic and exclusive utilization. The parametric model, suported by a mathematic model developed inside a tridimensional graphic design software, allowing us to generate unusual curves and superficies easily and with efficiency. This way the production starts with the premise - be optimized and use less material than a tradicional model, stablishing the relation with sustainable theme.

DIDI

Didi is a handmade product by Magenta. Designers: Ronen Bavly and Ornit Arnon. Through a playful study of folding and reopening of ellipse shapes, like the figure of a pleated skirt, we found the eventual cone, whereas the "folding" lines became light slits. The lamp employs a LED bulb. Its small measures help to retain the lamps' miniature figure and its aesthetic value. The Lamp shade is the direct heat reducer of the Light bulb, thereupon although made purely out of metal it is possible to touch it all over

PIRELLI TYRES SHOPPING EXPERIENCE

The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.

Deundeunhan Beans

The booklight

The bookLight is a funny book lamp that features shapes of a book. The way to turn on the light is similar to how you take out a book from a shelf. It can be charged both by usb and an adaptor. Usually we put this light on the bookshelves and take out the booklight to switch it on and use it wherever you need it.